Tommy are now focusing on sustainable denim and have created the first 100% denim jacket and are now creating a whole sustainable collection coming to stores soon. They have invested in new washing machines that uses 70% less water and less energy in the washing process, instead of using stone washing to create the worn out and trashed jean look they are using this new machine to do it instead, which shortens the process from around 3-4 hours to 20 minutes, saving both water and energy.
As the Greenfashionista, a conscious fashion fighter, I am truly happy to see that the big brands are starting to care and are starting to change the industry in terms of sustainability and consciousness. I was a bit shocked when Tommy Hilfiger invited me to this denim centre, as I thought that the brand is not very sustainable and I didn't really see my fit, but I am very happy that I decided to go as they are very sustainable and are constantly moving towards a more sustainable process in their manufacturing.
Have a look at their sustainable collection here!